Santiago Juarros

Hi! Welcome to my site. Here you will find more information about my profissional career. Please take a look at my portfolio to check my last works and don't forget to subscribe to my YouTube channel: Cross Device.

About me

Hi! I'm Santiago, an Argentine professional based in São Paulo, Brazil. I have a Communication degree from the University of Buenos Aires, a postgraduate degree in Marketing from UADE, and an Executive MBA from FGV. With extensive experience in marketing leadership, I excel in business and brand management, integrated communications, budget optimization, and team leadership. My background includes roles at top-tier companies like Banco Itaú, Globant, and Mercado Libre. Currently, I'm active in the blockchain and crypto industry, recently transitioning from Ripio, a leading crypto company in LATAM and Partner at Nortech app, a decentralized educational platform.

My core pillars

Every marketer has its own core values, check out mines!

Any marketing action must have the ability to creatively solve consumer problems

Tracking and using data to transoform it into compel marketing actions

Marketing actions must be oriented towards maximizing the profits of the business

My top skills

Followed by my experience along these 10 years

Management
90%
Leadership
90%
Branding
85%
Business
80%
Data analytics
80%
Budget optimization
80%
Product
70%
Growth
70%

Blog

Latest articles

Puestos del marketing digital

Puestos del marketing digital

En este post te muestro el mega mapa que hice de los puestos del marketing digital para que decidas tu especialización

Pasos para crear una estrategia de marketing digital

Pasos para crear una estrategia de marketing digital

Te enseño a diseñar estrategias de marketing digital teniendo en cuenta el embudo de marketing.

Pasos de un plan de marketing digital

Cómo hacer un plan de Marketing Digital en 6 pasos

Te enseño a hacer un plan de marketing completo y con ejemplos para que puedas empezar a realizar el tuyo.