Santiago Juarros

Hi! Welcome to my site. Here you will find more information about my profissional career. Please take a look at my portfolio to check my last works and don't forget to subscribe to my YouTube channel: Cross Device.

About me

Hi! I'm Santiago, an Argentine marketing leader based in São Paulo, Brazil, with a strong background in fintech, startups, and crypto. I hold a Communication degree from the University of Buenos Aires, a postgraduate degree in Marketing from UADE, and an Executive MBA from FGV. Throughout my career, I've worked at top-tier companies like Banco Itaú, Globant, and Mercado Libre, leading business strategy, brand management, and growth marketing. Most recently, I was Head of Marketing at Ripio, one of LATAM’s leading crypto companies, where I led marketing strategies for all products and countries, focusing on brand positioning, user acquisition, and regional growth. Currently, I manage partner marketing efforts across LATAM at Circle, a leading global crypto company. I'm also the Co-Founder and CMO of Nortech, a decentralized educational platform transforming learning through blockchain technology.

My core pillars

Every marketer has its own core values, check out mines!

Any marketing action must have the ability to creatively solve consumer problems

Tracking and using data to transoform it into compel marketing actions

Marketing actions must be oriented towards maximizing the profits of the business

My top skills

Followed by my experience along these 10 years

Management
90%
Leadership
90%
Branding
85%
Business
80%
Data analytics
80%
Budget optimization
80%
Product
70%
Growth
70%

Blog

Latest articles

Puestos del marketing digital

Puestos del marketing digital

En este post te muestro el mega mapa que hice de los puestos del marketing digital para que decidas tu especialización

Pasos para crear una estrategia de marketing digital

Pasos para crear una estrategia de marketing digital

Te enseño a diseñar estrategias de marketing digital teniendo en cuenta el embudo de marketing.

Pasos de un plan de marketing digital

Cómo hacer un plan de Marketing Digital en 6 pasos

Te enseño a hacer un plan de marketing completo y con ejemplos para que puedas empezar a realizar el tuyo.