Welcome Criptodólar (UXD)!
Criptodólar (UXD) is a stablecoin solution to tackle the economic challenges prevalent in Latin America, a region marked by high inflation rates, limited access to foreign currency, and significant financial exclusion.
The objective was to introduce this new product into the Argentinian market due to the heavy inflation.
I was in charge of leading this campaign from go-to-market strategy to budget and creative concept.
Main campaign concept: El fin del hombre de las cuevas
360º campaign (digital + offline)
Agency partner: Niña
PR references:
Video Campaign
Photo galery
