In our mission to be the access gateway of the crypto world we have the first crypto theater of the world!
The theater is located in the cultural heart of Bogotá and seeks to position itself as the crypto hub of culture and the new digital economy.
The announcement of the theater is the second phase of the go-to-market strategy for the operations in Colombia.
I was in charge of leading the announcement, event and the business case of the project.
PR links:
Video campaign
Photo galery
